Every match, every clip, every lesson, every session. MIDO XI is the private intelligence environment where serious footballers study, prepare and build a career — and where film turns into real improvement.
Watch it again. Properly.
Every clip tagged, every moment timestamped, every lesson kept — so the same mistake stops being the same mistake.
Football improvement shouldn’t live in disconnected apps. MIDO links what happened in a match to the film that explains it, the insight you took, the study that sharpens it, and the training that fixes it — then back to the next match.
A real match database with position-specific stats, self-review and coach feedback.
Upload, clip, tag and study — a true analysis room, not a video dump.
Football-specific sessions, load and a reusable drill library.
Active objectives tracked by evidence — clips, sessions, notes. Never XP points.
Analytics where every chart answers a football question.
Recommends real football film for your position, goals and recent match issues — then turns what you learn into a training action.
Not four apps, and not one app with a settings toggle. The navigation, the language, the first screen and what MIDO is willing to say all change with the role — over one shared football intelligence engine. Switch role and the whole system follows you.
Your private development team.
“What should I improve, study, train and understand today?”
Your tactical analyst and assistant coach.
“How can I understand my team, opposition, tactics and players better?”
Your athlete-management and programming system.
“How can I develop each athlete intelligently?”
The intelligence layer across your organization.
“How can we connect development, performance, coaching and football intelligence across the club?”
Your matches, notes, readiness, film and feedback are yours. A coach or club sees only what you accepted when you linked your account, you can change or end that at any time, and the database enforces it rather than the interface. Export or delete everything whenever you like.
MIDO has no camera system and no data feed, so it does not report distances, sprint counts or expected goals — and it says so rather than estimating them. What it holds is what you and your coach record, plus a curated football library where facts and interpretation are labelled separately.
4 min read
Most "let's watch some clips together" calls are a video window and two people talking past each other. Here's the version that actually produces something.
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Most recovery screens show HRV, resting heart rate and a readiness score whether or not anything measured them. Ours doesn't. Here's why that was a deliberate rebuild, not an oversight.
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A match without film is an opinion. Film without study is entertainment. Study without training is a diary. The loop only works if every stage feeds the next one.
ReadA private football intelligence environment. One system for matches, film, training, development and study, linked together in a single loop — rather than a match app, a video app and a training log that don't talk to each other.
No. Recovery is self-reported by default — four scores you enter yourself. Connect a WHOOP strap and real HRV, resting heart rate and sleep data appear alongside it, clearly separated from what you typed in. Nothing is estimated to fill the gap if you don't.
Yes — Player, Coach and Trainer OS each have a genuinely useful free version. Paid plans start with Player at $9.99/month for deeper AI-assisted analysis, up through Touchline at $29/month for coaches and trainers working with a squad, and Club at $149/month for organisations.
That's most of the point. A coach connects to a player once, and from there can leave feedback, share sessions with a live agenda, and propose training times that need your answer before anything moves on your calendar.
Nothing is deleted for lapsing on a plan. You drop back to the free tier's access; your matches, film, notes and history stay exactly where they were.
By default, yes — visible only to you and any coach you've explicitly connected with. Sharing to the community feed is opt-in per post, never automatic.
From academy level through professional football — one record, one system, every season.
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